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did you know that “ame” (あめ) in japanese is not only mean
rain, it means both "rain" (⾬) and "candy" (飴). These two
words have completely different kanji characters but are
written in the same way in Japanese phonograms.


So just like the season, rain and summer that are both
different each other, "rain" (⾬) that represent the rain it self
and "candy" (飴) represent the sunny weather and the clear
sky, which is people usually enjoy something sweet and
refreshing because its really hot out there.


Hereby, we introduce the ame summer label, the main idea is
to make you stay cool in the heat, and to keep you nice and
dry because although its rainy yet, but you still find sunny
weather outside sometimes.

@ameraincoat