Introducing Summer Labelby ameraincoat on 1 March 2018
Bandung – October 9th, 2017. Tada..! it’s our second label, and it’s called summer label, summer represent the sunny weather and the sky is clear, its the opposite of rain. This logo took insight from ringo ame/ apple candy which you can easily found at festival time in japan.
Anyway we will share you a trivia: did you know that “ame” (あめ)in japanese is not only mean rain, it means both “rain” (雨) and “candy” (飴). These two words have completely different kanji characters but are written in the same way in Japanese phonograms.
So just like the season, rain and summer that are both are opposite to each other, “rain” (雨) that represent the rain it self and “candy” (飴) represent the sunny weather and the clear sky, which is people usually enjoy something sweet and refreshing because its really hot out there.
Hereby, we introduce the ame summer label, the main idea is to make you stay cool in the heat, and to keep you nice and dry because although its rainy yet, but you still find sunny weather outside sometimes.
Now with this label we hope to bring you sweet product and still with our concept to fulfilling the basic necessity, also to give a good feel when you wear it. We will also bring you some different materials, the simple and clean looks is served to satisfy the users. The design fuses function and style. All wrapped in a clean Japanese aesthetics are ame product’s core values.
Lastly, expect more vibrant experience with ame summer label! Some article are coming up, now you can get our product directly from our web site ameraincoat.com or our social media and store partner.